My name is Lisa Cork. My expertise is helping growers and retailers transform the message on their fresh produce packaging from being plain and perfunctory to being a powerful and persuasive marketing tool that drives sales, captures attention and builds stronger relationships with customers.
You see, most produce companies’ view their packaging spend simply as a cost…and often an expensive cost at that. Very few companies view their packaging spend as an investment – an investment that if used properly, becomes an in-store mini-billboard seen by hundreds (if not thousands of) shoppers per day. Create the right ‘buy me’ message on your packaging…and you will motivate shoppers to buy.
Consider this example. Imagine how boring (and how small) the cereal category would be if every package simply stated what was inside. You would see packages that read, “Bran Flakes with Raisins,” “Flakes of Corn,” “Rice with Sugar and Chocolate.” Something gets lost in the translation, doesn’t it? It shows it is not what’s in the box that counts, but how you describe what’s in the box that matters.
It’s the same for fresh produce.
So…
- If you view your packaging as a cost…
- If your on-pack message is just plain and perfunctory…and not a powerful sales tool
- If you want to learn how to optimise your packaging…
…then simply sign up for my newsletter and other free stuff. Over the coming months, I will be offering you an array of insights, strategies and ideas that will enable you to see your packaging as the untapped promotional tool it is.
I will also be showcasing the best brands and on-pack messages from packaged foods as case studies so you can learn from some of the savviest marketers on the planet.
This site is for you. It will show you what to do to turn your packaging from perfunctory to powerful…and sell more of your product along the way.
Warm regards
Lisa
